What I appreciate most is the…
Shoptet AI audit
An army of AI agents goes through your online store, Google Analytics 4 and Search Console and finds where you're losing money. You get a report with a prioritized roadmap in 5 working days. Price €119 excl. VAT, on Shoptet Premium €79 excl. VAT — and you only pay if it's worth it to you.
An online store audit run by an army of AI agents
Your Shoptet online store is almost certainly losing money somewhere. The question isn't whether, but where and how much. The Shoptet AI audit finds that spot and names it — not based on impressions, but on real data from your store, Google Analytics 4 and Search Console.
The audit isn't done by one person with a checklist. We turn an army of AI agents loose on your store — each one has its own specialty and goes after a single area: measurement, speed, mobile UX, visuals, SEO, content and business opportunities. We gave them names, because we work with them every day.
The output is a single report. It contains an executive summary, findings for each area and, above all, a prioritized roadmap — what to do first, what to do second and what you can skip entirely. Done within 5 working days of getting the access.
The price is €119 excl. VAT, on Shoptet Premium €79 excl. VAT. And you only pay once you've read the report and say it's worth it to you — otherwise you pay nothing.

What's in the report
- Executive summarywhat's wrong, what it costs and where the store has the biggest financial leverage.
- Measurement and data qualitywhether you can trust your numbers and what to fix before anything else.
- Performance and technical healthspeed, Core Web Vitals, technical errors.
- Mobile UX and the conversion paththe specific places where customers drop off.
- UI, visuals and positioninghow the store comes across and what's holding it back.
- SEOon-page, technical and organic visibility from Search Console data.
- Conversion and business opportunitiesthe money you're leaving on the table today.
- Prioritized roadmapsteps from “do it right away” to “when there's time”, with an estimate of impact and effort.
It's a single document you can read yourself or hand straight to your developer or agency. The roadmap is part of it — you don't pay anything extra for it.
Our army of AI agents
Each agent has one area, one job and one way of annoying you with a specific finding. This is the line-up that goes to work on your store:

Božena
measurement and data quality
She goes through GA4 and Google Tag Manager and looks for whether you're even measuring the truth: broken e-commerce events, duplicate pageviews, missing order values, nonsensical conversions. There's nothing Božena hates more than decisions made on bad numbers.

Josef
performance and technical health
He measures Core Web Vitals (LCP, INP, CLS), pulls up your pages on both mobile and desktop and calculates what every second of waiting costs you. He won't miss three-megabyte images or fifteen marketing scripts in the header.

Marie
mobile UX and the conversion path
She actually clicks through the path from the category listing to the product and the cart all the way to completing the order. Wherever she gets stuck, your customer gets stuck too.

Vlasta
UI, visuals and positioning
She judges hierarchy, contrast, readability and whether it's clear within three seconds what you sell and why people should buy it from you. Vlasta has an eye and isn't afraid to use it.

Zdeněk
SEO
He takes data from Search Console and looks for pages that get impressions but no clicks, category cannibalization, missing titles and descriptions, indexing problems and technical obstacles.

Anežka
content and product pages
She checks descriptions, category structure, filters, internal search and also how your store looks to AI search engines, which now recommend products instead of Google.

Ludmila
conversion and business opportunities
She watches shipping methods and payments, your product range, pricing, up-sell and repeat purchases. Ludmila works out where the nearest money is.

Květa
the nitpicker
She takes everyone else's findings and tries to disprove them. What doesn't get past her doesn't make it into the report. Thanks to Květa you won't get ten pages of guesswork.

Bohumil
the bandleader
He puts it all together into an executive summary and a roadmap ordered by impact and effort. Bohumil makes sure the audit ends with a plan, not a list of complaints.
There's still a human above the agents. Every finding that makes it into the report goes through our review — AI does work that would take a person weeks, but we're the ones responsible for the result.
How the audit works
- You get in touchjust the form below and your store's address.
- You share the accessShoptet, Google Analytics 4 and Google Search Console.
- The agents get to workdone within 5 working days.
- You get the reportfindings by area and a prioritized roadmap.
- You decide about paymentyou only pay if the audit is worth it to you.
What the AI audit costs
Shoptet
€119
excl. VAT
Shoptet Premium
€79
excl. VAT — thanks to the open API the agents get to the data faster, so there's less manual work and the price is lower.
Satisfaction guarantee: you only pay if it's worth it
We hand you the report, you read it at your own pace and tell us yourself whether it's worth it to you. Payment only comes up after your approval. If the audit doesn't give you anything you can use, you pay nothing — no conditions, no explaining, no paperwork.
We can afford that because we work with Shoptet every day and we know there's always something that moves a store forward.
How it went for a store that went through every audit
The complete audits of our online store by [Webmakeria] were one of the best investments we've made in the company's growth. We went through all the key audits, including the RFM analysis, and thanks to them we gained a very concrete view of how our store, our customers and our business opportunities work.
What I appreciate most is the quality of the deliverables. They were specific, very well written and easy to understand, and each recommendation was always well argued. It wasn't a generic list of tips, but practical conclusions based on the real data of our store, our analytics and our business.
The deliverables had, and still have, a direct impact on our business. They helped us make better decisions in marketing, SEO, content, customer experience, pricing and the further development of the store. Thanks to the audits we know more precisely what to focus on, what has the greatest potential and, on the other hand, what not to invest time or money in yet.
Overall, working with [Webmakeria] is absolutely perfect. I appreciate their professionalism, speed, willingness to look for solutions and their ability to see the store in a broader context. I can unreservedly recommend the audits to anyone who wants to genuinely move their store forward and make decisions based on quality data rather than impressions.
What we need from you
For the audit to happen, we need you to share access to three things. Without them we can't work with real data and the audit would be nothing but guessing:
- Access to your Shoptet admina separate account for our email address, so we can see the settings, shipping methods and payments, product range and template. With Shoptet Premium, API access comes in handy too.
- Google Analytics 4the Viewer role on your store's property is enough.
- Google Search Consolea user with Restricted or Full access to your domain.
Share the access with jsme@webotvurci.cz. If you're not sure how, we'll send you a step-by-step guide — it's a matter of a few minutes. We use the data solely for the audit, we don't pass it on to anyone, and once you have the report you're free to revoke our access.
Who the Shoptet AI audit is for
For owners and marketers of online stores on Shoptet and Shoptet Premium who already have some traffic and orders but suspect the numbers could be better — and want to know what to invest in first. You can then do the fixes yourself, with your own developer, or get in touch with us.
Frequently asked questions
How much does the Shoptet AI audit cost?
What if the audit turns out to have no value for me?
What access do you need to run the audit?
How long does the audit take?
What do I get out of the audit?
Is it all done by AI, or does a human touch it?
Does the audit work on regular Shoptet, or only on Premium?
Who do we already develop for on Shoptet?
And what do they say about us?
We value every piece of feedback. We listen to our clients and stay open to both praise and criticism.
★★★★★4.9 / 547 reviews on Shoptet PartnersWhat I appreciate most is the…
Tomáš and Honza, who are in charge of our store, do a…
Want to sail with us?
Tell us what you need for your online store. We usually reply within 24 hours and let you know how we can help.
Call the Captain
Call +420 728 089 029 and Tomáš – the captain of our ship, the captain of our team, the owner – will definitely pick up.
If you'd rather write than call, email us at jsme@webotvurci.cz. A member of our crew usually replies within 24 hours.
Houbalova 3023/8, Líšeň
628 00 Brno
Company ID: 08320004, VAT ID: CZ08320004

