Product Linking – variants without limits

How many product variants Shoptet handles natively — and how to get past the limit

Out of the box, Shoptet works with three variant types on a single product — typically colour, size and, say, flavour. The combinations live inside one product card, so an individual variant has no address of its own, no description of its own and no place of its own in the category listing.

Product Linking goes the other way round: every variant stays a separate product and the add-on ties them together with a rule. On the product page the customer sees an ordinary variant switch, but technically these are still separate products. That's why you get more than three types and over 500 combinations — and every variant has its own URL, its own image and its own stock.

Related products vs. variants

Related products are the recommended goods shown next to a product card in Shoptet — accessories, spare parts, “customers also bought”. It's an extra offer, not another version of the same goods: the customer sees separate items and adds them to the cart alongside the original product.

A variant, by contrast, is the same goods in a different version. The customer switches between variants and puts one of them in the cart. When the two get mixed up, a store either offers colours as “related”, or crams products that are merely related into variants — and either way the customer clicks around more than they should.

Product Linking does both. A rule ties together the variants of one product, and the Cross-selling feature offers related goods right in the product detail, split into clear groups.