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Product Linking – variants without limits

Customers find the right variant faster and you get more orders. Product Linking in Shoptet expands what you can do with variants, URLs and product bundles.

Install the add-on

Product Linking

Standard Shoptet can work with variants, but it has its limits. That's exactly where our Product Linking add-on comes in. It lets you link products to each other so the customer sees them as variants – whether that's colors, sizes, flavors or whole bundles.

Each variant can even have its own unique URL – which pays off for customers as well as for your marketing campaigns and SEO. No more digging around – the customer clicks and lands exactly on what they were looking for.

Product Linking also handles more than 3 variant types and over 500 combinations. You can customize how variants are displayed – color and pattern thumbnails, a select box with images, or even a graphic banner that guides the customer to the right variant.

With the new "Add-on sales" feature you can offer related products right on the product page – and easily raise your average order value.

The add-on is free in its basic version. You only pay based on the number of links (see the pricing). And because we're its authors, you can count on full support and on access to the new features we keep adding.

 

What Product Linking can do

  • Variants without limits – more than 3 variant types and 512+ combinations.

  • Unique URLs – every variant has its own address, ideal for marketing and SEO.

  • Different display options – color thumbnails, images, text or a select box with availability.

  • Graphic banners – linking through a visual CTA right on the product page.

  • Add-on sales – related products offered (upsell) on the product page.

  • Performance and scalability – the add-on is ready for thousands of products.

  • Import/export – link products in bulk via CSV/XLS.

Typical use cases

  • Fashion – colors × sizes (e.g. a T-shirt in different combinations).

  • Food & sport – flavors and pack sizes (e.g. protein drinks).

  • Gifts – gift wrapping as a special variant with correct stock deduction.

  • DIY and hobby – selling by pack or set (e.g. blinds, floor tiles).

  • Sets – product bundles (e.g. a planner + refills + accessories).

Why choose us

  • We're a Gold and Premium Shoptet Partner and at the same time the authors of the add-on.

  • We understand the technology and the business – we know how to raise conversions.

  • We keep developing the add-on and adding new features.

  • We can tailor the add-on – for example connect it to your warehouse system.

How much it costs

  • The basic version is free.

  • You only pay based on the number of links (see the current pricing).

With Product Linking you get happier customers, higher conversions and an online store that handles complex variants without needless compromises.

 

Install the add-on

How many product variants Shoptet handles natively — and how to get past the limit

Out of the box, Shoptet works with three variant types on a single product — typically colour, size and, say, flavour. The combinations live inside one product card, so an individual variant has no address of its own, no description of its own and no place of its own in the category listing.

Product Linking goes the other way round: every variant stays a separate product and the add-on ties them together with a rule. On the product page the customer sees an ordinary variant switch, but technically these are still separate products. That's why you get more than three types and over 500 combinations — and every variant has its own URL, its own image and its own stock.

Related products vs. variants

Related products are the recommended goods shown next to a product card in Shoptet — accessories, spare parts, “customers also bought”. It's an extra offer, not another version of the same goods: the customer sees separate items and adds them to the cart alongside the original product.

A variant, by contrast, is the same goods in a different version. The customer switches between variants and puts one of them in the cart. When the two get mixed up, a store either offers colours as “related”, or crams products that are merely related into variants — and either way the customer clicks around more than they should.

Product Linking does both. A rule ties together the variants of one product, and the Cross-selling feature offers related goods right in the product detail, split into clear groups.

Frequently asked questions

How many product variants does Shoptet handle natively?
Out of the box, Shoptet works with three variant types on a single product — typically colour, size and, say, flavour. The combinations live inside one product card, so an individual variant has no address of its own and no place of its own in the category listing.
What does the Product Linking add-on do?
It lets every variant stay a separate product and ties them together with a rule. On the product page the customer sees an ordinary variant switch, so you get more than three variant types and over 500 combinations. You pick how they're displayed — colour swatches, a select box with availability, images or a graphic banner.
Does every variant get its own URL?
Yes. Each variant is a separate product, so it has its own address, its own image and its own stock. A customer coming from search or from a campaign lands directly on the variant they were looking for, and variants can also be shown in the category listing.
How is this different from related products in Shoptet?
Related products are the recommended goods shown next to a product card — accessories, spare parts, “customers also bought”. The customer adds them to the cart alongside the original product. A variant, by contrast, is the same goods in a different version and only one of them goes into the cart. Product Linking does both: variants through linking rules, related goods through the Cross-selling feature.
How much does the Product Linking add-on cost?
You pay by the number of links, not by the number of products. The first 10 links are free forever and come with every feature; beyond that the price follows a plan based on how many links you need. The current table is in the guide Product Linking – pricing.

Add-ons for Shoptet

Extend your Shoptet with smart add-ons. We offer ready-made solutions and custom development – from Product Linking through Contact Forms to the Product Calculator.

Who do we already develop for on Shoptet?

Brain Market logoSt. Vitus Cathedral logoKancelář24 logoRedzed logoPlace store logoAdam's Vape logo

And what do they say about us?

We value every opinion. We listen to our clients and we're ready for praise as well as criticism.

We can't praise the add-on enough. It works the way it should. Everything is very intuitive and you learn it quickly. The creator of the add-on suggested making the icons bigger himself and sent us the code to insert. In short, we're very satisfied :) Thank you.
Freddy Kalhoty,freddykalhoty.cz
So far we have tried it on one product bundle and we are satisfied. The add-on
does exactly what we needed. Thank you and we will keep using it in the future
for other bundles.
Petr Fiala,theikos.cz
Great and fast help from Tomáš Drdla with setting up a new online store. Pleasant communication, efficient and flexible dealings.
He knows what he's doing and you can tell he enjoys it.
Thanks a lot once again ;)
Fanda Steiner,board-game.cz

Want to sail with us?

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Call +420 728 089 029 and Tomáš will pick up – the captain of our ship, the captain of our team, the owner.

If you'd rather write than call, email us at jsme@webotvurci.cz. A member of our crew usually replies within 24 hours.

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