+420 728 089 029CZ
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Custom product configurator for Shoptet

When Shoptet variants aren't enough. We build configurators that let customers put together a product their way – from calculators and custom bundles to personalizers with visualization and AI.

Shoptet configurators

Standard Shoptet offers variants, but they often aren't enough. That's why we build custom configurators that let customers put together a product exactly the way they want. The result is a better shopping experience, a higher average order value and fewer returns.

Configurators can work in many ways – from simple calculators through custom bundles to complex personalizers with visualization and AI. Typical examples are "build your own product" configurators, where the customer picks the parameters (material, color, size), or custom bundles, which combine several products into a single purchase.

We often build configurators for curtains, drapes or carpets, where working with dimensions and per-meter pricing is key. And when it comes to gifts and merch, print personalizers step in – the customer uploads their own design, or uses an AI generator and sees a preview of the product right away.

On Shoptet Premium we can also extend configurators with connections to your warehouse, production or logistics thanks to the API. That means the configurator becomes a full part of your online store, not just a nice extra.

A colorful glass case with a black lid for a camera or decoration, part of a personalized gift or a home project.

Types of configurators we build

  • Dynamic bundles – the customer puts together their own set of products (e.g. a gift package, a clothing collection, a company welcome kit). The price is recalculated based on the selection and stock is checked automatically.

  • Build your own product – a configurator where the customer chooses the color, material, size or accessories. It works well for furniture, sports equipment or fashion.

  • Curtains, drapes, carpets and fabrics – configurators that calculate the price from the dimensions, with a choice of edge finishing and other parameters.

  • Personalizers (printing, engraving) – the customer uploads their own design or uses the AI print generator and immediately sees a preview of the finished product.

  • Product bundles – the customer puts together a combination from your offer (e.g. sports equipment: bike + helmet + bottle).

What configurators bring you

  • Higher average order value – customers add accessories and variants.

  • Personalization – the feeling of a unique product increases satisfaction and loyalty.

  • Fewer returns – the customer knows exactly what they ordered.

  • A marketing draw – "build your own product" is a great USP that attracts attention.

Why work with Webmakeria

  • We're a Gold and Premium Shoptet Partner – we know Shoptet's limits and we know how to bend them.

  • We have experience with all kinds of configurators – from simple ones to complex ones connected to production.

  • Thanks to the API in Shoptet Premium we integrate configurators directly into your store's processes (warehouse, shipping methods, payments).

  • We can also build in AI and automation – from generating prints to automatically linking orders with production.

A configurator isn't just a technical gimmick. It's a tool that improves the customer experience, increases order value and gives your online store a competitive edge.

Frequently asked questions

When are Shoptet variants enough, and when do I need a configurator?
Variants work for a few simple options with a fixed price. A configurator makes sense when the price changes with the options or dimensions, when customers put together a bundle, or when they should see a preview of the finished product.
Does a configurator work on regular Shoptet, or only on Premium?
We build on both regular Shoptet and Shoptet Premium. Premium also lets us connect to stock, production or logistics through the API. We'll tell you what you need once we've gone through your brief.
How much does it cost and how long does it take?
It depends on complexity: the number of options, the pricing logic, visualization and integrations. Once we've gone through your brief, we'll give you the price and the timeline.

Who do we already develop for on Shoptet?

St. Vitus Cathedral logoKancelář24 logoRedzed logoPlace store logoAdam's Vape logo

And what do they say about us?

We value every piece of feedback. We listen to our clients and stay open to both praise and criticism.

★★★★★4.9 / 547 reviews on Shoptet Partners
Custom configurator
Simona Bulínováobojkysima.cz
Custom app
Robert Dominikisostar.cz
Custom configurator
With Tomáš we sorted out a calculator for cladding and related products + other small tweaks to our company website. From me, a warm recommendation.
Lukáš Malíkstegu.cz

Want to sail with us?

Tell us what you need for your online store. We usually reply within 24 hours and let you know how we can help.

Call the Captain

Call +420 728 089 029 and Tomáš – the captain of our ship, the captain of our team, the owner – will definitely pick up.

If you'd rather write than call, email us at jsme@webotvurci.cz. A member of our crew usually replies within 24 hours.

Webotvůrci s.r.o.
Houbalova 3023/8, Líšeň
628 00 Brno

Company ID: 08320004, VAT ID: CZ08320004

Or drop us a line, we're looking forward to it!

What happens next: we read your message, usually reply within 24 hours and agree on the next step.

To speed things up, tell us what customers should put together, what changes the price, and add a link to the product.