Why run contests on your online store?
Contests can be a valuable tool for online stores, for several reasons:
1. More traffic to your site
Running a contest is a great way to bring new visitors to your site. People are drawn to the chance of winning, whether the prize is products, discounts or other attractive rewards.
2. Collecting contact details
Participants fill in a form with their contact details, which grows your database of potential customers for future offers. The "Contact Forms" add-on handles all of this for you.
3. More brand awareness
Effective promotion on social media and cooperation with influencers can significantly raise awareness of your brand and motivate people to share.
4. Sales support
Some contests use discount coupons or draw entries earned by purchases, which lift sales and reward customer loyalty.
Contest ideas for online stores
- Guess and win: Participants answer a question like "How many XXX products will we sell this month?"
- Hidden product hunt: Users look for an image or product on the site and confirm the find with a form
- Feedback-based contest: People who leave a review are entered into a draw for vouchers or discounts
- Photo with the product: Participants upload a photo with your product
How to build a contest form easily
Building a contest form for your store can be very simple thanks to the tools we make available to you. Install the Contact Forms add-on and adjust it to your needs.
Contest example — Vacation photos
Participants have to:
- Enter their first and last name
- Provide a contact email
- Upload a photo
- Give GDPR and marketing consent
Steps:
- Activate the add-on
- Log in to the admin at https://shoptet.webotvurci.cz/
- Create a new form in the editor
- Set up the emails and how they're sent
- Configure and test SMTP
- Insert the form into your store using a SHORTCODE
More guides are available at: https://navody.webotvurci.cz/kbtopic/shoptet-doplnek-kontaktni-formulare/